Revolutionize your eCommerce: How ChatGPT and AI tools can save Shopify store owners time

Using your time wisely as a busy Shopify store owner is essential and AI tools such as ChatGPT can help you with that. ChatGPT is an advanced conversational AI language model that can understand and respond to natural language inputs. By using ChatGPT and other AI tools in your day-to-day Shopify tasks, you can provide real-time support, personalize customer experiences and boost sales – all while freeing up valuable time for you and your team.

In this blog post, we’ll explore some tips and tricks for maximizing the potential of ChatGPT and AI tools in your Shopify store, so you can take your customer interactions to the next level and drive growth for your business.

What is ChatGPT?

ChatGPT is an artificial intelligence program developed by OpenAI that can understand and respond to human language inputs. It was first released in November 2022 and has taken the world by storm due to its unprecedented accuracy and human-like responses.

ChatGPT is a powerful tool that can help speed up day-to-day tasks as a busy eCommerce owner in areas such as customer service, marketing, product creation, translations and more.

You need to create an account in order to use ChatGPT. It is free to use their older language model (GPT-3.5) but you can also choose to pay for their newest model, GPT-4.

The important caveat with ChatGPT is that you should always take its responses as a starting point to refine. Don’t blindly take what it says without reading it over and considering if it is actually the correct and human response. ChatGPT is an amazing tool but that is still what it is – a tool.

Now let’s get into tips for how to get started using ChatGPT:

Customer service with ChatGPT

Generate fast responses for chat or email support

ChatGPT can help streamline customer service inquiries by creating fast responses to commonly asked questions. Sometimes you may not know how to respond to a customer inquiry in a fast and professional way.

Let’s say you have an angry customer whose shipment didn’t arrive on time. Here’s an example of a prompt you can provide ChatGPT, and a snippet of its corresponding response:

Prompt:
write me a customer service response to an angry customer whose shipment did not arrive on time
Response:
Dear [Customer],
I am so sorry to hear that your shipment did not arrive on time. I completely understand how frustrating it can be when you’re eagerly waiting for something and it doesn’t show up when you expect it to…

Build out FAQs based on customer questions

In addition to providing fast responses to customer inquiries, ChatGPT can also help build out a comprehensive FAQ section for your store based on the most common customer questions. You can provide ChatGPT chat logs and ask it to compile the most frequently asked questions. Then you can ask ChatGPT to generate answers for you.

By analyzing chat logs and customer interactions, ChatGPT can identify the most frequently asked questions and generate detailed answers that can be added to your store’s FAQ page. This can help reduce the volume of incoming customer service inquiries and provide customers with a self-service option for finding the information they need. Additionally, by providing helpful and accurate information through ChatGPT, you can build trust and credibility with your customers, which can lead to increased loyalty and repeat business.

Product creation with ChatGPT and PixelCut

Create product descriptions with ChatGPT or Shopify Magic (now only waitlist)

Product descriptions are extremely important to your sales. According to the Salsify 2023 Consumer Research Report, 72% of customers rate product description as their #1 feature that helped them decide what to buy. You can use resources such as Shopify’s product description writing guide to write yourself. OR you can save yourself hours by using ChatGPT to write product descriptions for you. ChatGPT aggregates data and examples from across the internet so it will use the most common practices.

Here’s an example of a prompt you can provide ChatGPT:

Please write me a product description including materials, quality, prestige, use-cases, durability and low environmental impact for my custom made Japanese denim company

For a Shopify-integrated solution, be sure to sign up for the waitlist (as of April 2023) of Shopify Magic, an AI writing tool for product descriptions.

Create an assortment of product photography with PixelCut

Product photography is a large time and cost investment. If you’re just getting starting or want to launch a new collection in a short time, consider using an AI tool such as PixelCut. PixelCut allows you to generate product photography in a variety of backgrounds – just upload a basic photo of your product.

Generate marketing text and social media captions with ChatGPT

Marketing and social media can be time consuming but integral to bringing customers to your site. You can use ChatGPT to speed up the process of writing new content and bouncing off ideas.

Blog posts

If you have a topic idea for a blog post, you can use ChatGPT to write out an outline for you. If you like the outline you can ask it to expand upon it and write out the blog post for you, or certain sections you are struggling with. This can help you create a first draft fast that you can refine and fact check. This has the potential to save you hours of work in your content workflow.

Here’s an example of a prompt you can provide ChatGPT for a blog post outline:

Write out an outline for a 750 word blog post on the topic of best dog collars for golden retrievers

Social media posts

Writing fun, non-repetitive captions that will engage your customers can be difficult.

Here’s an example of a prompt you can provide ChatGPT for an Instagram caption:

Prompt:

Write a festive instagram caption for a Christmas sale at a fitness clothing brand. Add some humor and use an informal tone that would appear to millennials and Gen Z. Add a call to action at the end.

Response:

“Get your sleigh in shape this holiday season with our Christmas sale! 🎄🎅🏼 Our fitness clothing will have you feeling like a gift to yourself. 💪🏼 Don’t be a Grinch, treat yourself (and your workout) to some new gear. 😍 Shop now and sleigh your fitness game! 🛍️ #ChristmasSale #FitnessClothing #SleighYourGame” 🎁

Use ChatGPT to write emails for you

When you’re in a pinch and need to write an email fast to solve a problem, consider using ChatGPT.

Let’s say that you just learned there will be a shipping delay for customers and you need to inform them. You can use ChatGPT to generate a professional email that you can send out within 5min.

Here’s an example for this situation and a snippet of the response:

Prompt: Write an email to customers of a sustainable candle company that due to logistical issues their orders will be shipped out 2 days later.

Response:

Subject: Delay in Shipping of Your Sustainable Candle Order

Dear Valued Customer,

I am writing to inform you that there has been a slight delay in shipping your order from our sustainable candle company. We take pride in providing you with the highest quality candles that are both eco-friendly and sustainable. However, due to some unforeseen logistical issues, we regret to inform you that your order will be shipped out two days later than initially anticipated…

Use ChatGPT to translate your Shopify store

Finally, you can use ChatGPT to assist with translating your site, as an alternate to automatic translating apps. In every Shopify theme’s code there is a folder called locales which has the translations for your theme. It is written in a format called JSON – basically it has a key/value pair where the key is a universal term in your theme and the value is the particular translation for that term.

You can use ChatGPT to translate the JSON of a particular language. Note: This may not work for less common languages.

Let’s say you want to offer your site in both English and Spanish. You can use the following prompt to make ChatGPT generate a JSON that you can put into your theme’s es.json file. In this example I only put a small section of the es.json file for brevity’s sake, but you can paste in the whole file:

The JSON below is an English translation of a Shopify site. Do not change the key but change the value so it is translated from English to Spanish

“label”: { “color”: “Color,Colour”, “white”: “White”, “size”: “Size” }

Ready to start automating your Shopify store? 

Let us help you optimize your store to save you time with automations such as ChatGPT and others! We at Plentiful Commerce love improving the day-to-day processes of busy Shopify owners so you can focus on building your products and sales without clunky tech in the way. Book a consultation with us to discuss how we can enhance your store.